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BEYOND THE SPECTACLE

The marketing lesson from the pink-ball Test

BCCI spared no expense in putting the word out about the impending spectacle.
BCCI spared no expense in putting the word out about the impending spectacle. ©BCCI

When the dust settles, and the BCCI takes stock of its grand efforts of hosting India's first-ever pink-ball Test with so much pomp, a pertinent question needs asking on the basis of the fantastic turnout at the Eden Gardens - why can't these efforts be replicated for red-ball Tests?

In the lead up to this fixture, there was a feeling that this

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